Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...
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Unlocking the power of engagement: How to craft compelling social media content
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content...
Channel V Media Expands Content Marketing Division; Names Gabriella Bock Director of Content
—Former Editorial Director of RETHINK Retail Will Lead the Company’s Content Division as it Scales to Meet Increased Demand for Multimedia Formats New York, NY (April 16, 2024) — Channel V Media (CVM), a communications strategy and PR firm that builds market momentum...
HAVAS Red Grows PR, Social and Content Capabilities in Africa with Expansion to Ivory Coast
Merged media agency network HAVAS Red adds West Africa to its growing bench of global markets and offerings New York, April 9, 2024 — HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork, today announced the addition of HAVAS Red Ivory Coast (Côte...
3 types of PR content that will help you reach your business goals
Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships. However, not all PR content is created equal. Understanding the various types of content is a must if you want...
4 tips for writing PR content to build a positive and professional brand image
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
Three quarters of marketers are increasing investment in generative AI creator content in 2024
As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is...
Telling your story, amplifying your reach: The power of content marketing for startups
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?
American consumers' evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts...