Fast-growing Franchise Chain Expands C-Suite with In-house Elevation of Marketing V.P. NEWPORT BEACH, Calif. (April 16, 2024) – Mountain Mike’s Pizza, a leading California-based family-style pizza chain for more than 45 years, known for its legendary crispy, curly...
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Channel V Media Expands Content Marketing Division; Names Gabriella Bock Director of Content
—Former Editorial Director of RETHINK Retail Will Lead the Company’s Content Division as it Scales to Meet Increased Demand for Multimedia Formats New York, NY (April 16, 2024) — Channel V Media (CVM), a communications strategy and PR firm that builds market momentum...
10 game-changing digital marketing tools to take your business to new heights
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
InnoVision Marketing Group Selected as Agency of Record For Beloved Tennessee-Based Restaurant, Buddy’s bar-b-q
SAN DIEGO – April 12, 2024 – InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been named agency of record for Buddy’s bar-b-q, an East Tenn. bar-b-q favorite among tourists and locals alike. Through this new partnership, InnoVision...
Omnichannel app marketing: New study reveals keys opportunities for marketers and brands to meet retention and engagement milestones
Brand communicators are aware of the benefits of omnichannel strategies, which allows them to reach a wider audience of customers and prospects by targeting various sub-sectors where they live. And with the increasing influence and impact of brand apps on purchasing...
8 event marketing trends to watch out for in 2024—and some to avoid
Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...
The science of marketing: Exploring the psychology of consumer behavior
Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...
Emplifi Rolls Out 10 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments
Emplifi’s new AI-powered workflows increase a brand’s automation and personalization capabilities, allowing social media marketers and customer care agents to spend more time optimizing performance versus analyzing results New York, April 3, 2024 - Emplifi, a leading...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
Components of a marketing data pipeline—and 7 reasons why you need one
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...