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Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
5 tips for setting media relations KPIs to support brand campaigns
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...
5 ways AI can help small businesses save significant money
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...
Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA)....
Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories
Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment...
Old media meets new: Elevating brand stories with unique physical narratives
Struggling to make your brand's story resonate? You're not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand's narrative truly gripped you beyond the...
Creating momentum: Harnessing the influence of PR for early-stage startups
Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of...
The state of generative AI today: New status report offers five priorities for organizational readiness on the road to revolution
Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine...
The art of crafting a perfect apology in public relations
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
Podcast listeners pay more attention to ads than other media consumers
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...
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ASTRSK PR Opens Applications For Its Seventh Annual Pro Bono Client
Open to BIPOC, AAPI, LGBTQIA+ and/or woman-founded early-stage startups to win a PR contract worth $200K; full-scope PR services from award-winning agency NEW YORK, NY – April 25, 2024 – ASTRSK PR, an award-winning boutique public relations agency known for its work...
BPCM adds Amy Keller Laird and Melissa Wiggins as managing directors
NEW YORK—April 24, 2024—Global communications and consulting firm BPCM—with offices in New York, Los Angeles and London—has added two senior staff members: Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of...
Beach House PR Welcomes Lee Stafford to its Agency Roster
Beach House PR is excited to announce the addition of Lee Stafford to their agency roster. Beach House, an award-winning strategic communications agency, will handle public relations and influencer marketing efforts for the brand. Lee Stafford is a 20-year-strong...