Audiograms
Hear what the pros have to say about the industry, trends, and being an influencer in the ever-evolving world of public and media relations, in our series of audiograms made for people on the go, aka every PR and comms pro we know.
Recent articles
New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a...
5 strategic ways AI is changing the PR game
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially...
4 ways to leverage user research for sustainable marketing success
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...