WEBINAR – WATCH ON-DEMAND

Stop Doing Stupid Stuff:

Using PR Measurement to Make Better DecisionsEmpty heading

We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.

In this on-demand webinar you’ll learn how to:

Connect the dots between your daily activities and business outcomes
Develop customized metrics that reflect your value and contribution to business results
Define benchmarks against which to judge performance
Extract insight from your data

Measure what matters, not what’s easy.

Katie Delahaye Paine

Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author and regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.

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