As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
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Storyblok’s CMS report finds 79% of respondents cite actively using AI-powered content tools
New York, NY - March 6, 2024 - Storyblok, the content management system (CMS) category leader, today released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future. The report details the results of a...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
3 ways media monitoring can help your brand or firm with content strategy
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is...
The future of content marketing: Challenges, opportunities, trends and predictions
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
2023 social video analysis: Instagram Reels outperformed all other video content
Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of...
Rich text editing trends for 2024: The future of content creation
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand...
PRecious Communications Launches IMPACT Content & Digital Offerings, Appoints Pauline Yoong as PRecious IMPACT Lead
The launch of PRecious IMPACT marks a significant milestone for PRecious Communications, reinforcing its content, digital marketing, and social media capabilities to deliver measurable and impactful results. The agency appointed industry veteran Pauline Yoong to...
2024 content creation trends: 5 predictions to help brands craft the content of tomorrow
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...