Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
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Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?
American consumers' evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
SugarCRM and Mediafly Partner to Power Modern Selling Experiences via Integrated Sales Enablement and Content Management at Scale
Mediafly for Sugar Empowers Teams to Deliver Targeted Content Across the Full Sales Lifecycle with Actionable Insights that Drive Revenue Sugar Will Resell the Mediafly for Sugar Solution SAN FRANCISCO – March 21, 2024 – SugarCRM, provider of the award-winning...
4 tips for writing PR content to build a positive and professional brand image
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
Storyblok’s CMS report finds 79% of respondents cite actively using AI-powered content tools
New York, NY - March 6, 2024 - Storyblok, the content management system (CMS) category leader, today released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future. The report details the results of a...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
3 ways media monitoring can help your brand or firm with content strategy
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is...
The future of content marketing: Challenges, opportunities, trends and predictions
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
2023 social video analysis: Instagram Reels outperformed all other video content
Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of...