Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
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5 tips to design highly effective corporate social responsibility campaigns
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20...
Corporate social responsibility and the rise of ‘do-gooder’ marketing
Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your...
UK consumers lead in prioritizing corporate social responsibility—what can we learn?
Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well...
Americans turn to media for facts about corporate social and environmental responsibility
As brands and businesses continue to make CSR-related gaffes, such as Starbucks’ recent racial-profiling crisis, Americans are increasingly seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the...
A case for Corporate Social Activism: What it is, and how it differs from CSR
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate...
Accelerating and advancing corporate responsibility in the luxury industry
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
Corporate Reputation and DE&I Expert Seleana Wright Joins APCO Worldwide as Senior Director in D.C.
Seleana Wright, an award-winning strategic communications expert with two decades of experience strengthening corporate reputation and helping companies define DE&I commitments and strategies, joined APCO Worldwide as senior director, Licy M. Do Canto, managing...
New research uncovers a lack of diversity in CSR field: Diversifying your social impact team
Nearly two years after George Floyd’s murder sparked a nationwide racial justice movement, a new research study of corporate social responsibility (CSR) professionals conducted by the Association of Corporate Citizenship Professionals (ACCP), in partnership with both...
Social responsibility initiatives taking hold in all organizations: 9 in 10 say CSR is a priority
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions...