Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...
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How to incorporate corporate social responsibility into your PR
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
5 tips to design highly effective corporate social responsibility campaigns
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20...
Corporate social responsibility and the rise of ‘do-gooder’ marketing
Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your...
UK consumers lead in prioritizing corporate social responsibility—what can we learn?
Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well...
Americans turn to media for facts about corporate social and environmental responsibility
As brands and businesses continue to make CSR-related gaffes, such as Starbucks’ recent racial-profiling crisis, Americans are increasingly seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the...
Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...
Craig Hodges Named Cox Enterprises Head of Corporate Affairs
ATLANTA, November 14, 2023 — Cox Enterprises announced today that Craig Hodges has been named its senior vice president of corporate affairs. In this role, Hodges will oversee the corporate communications and corporate social responsibility strategy, while providing...
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community...