Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are...
Search Results for "Corporate social responsibility"
5 tips to design highly effective corporate social responsibility campaigns
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global...
Corporate social responsibility and the rise of ‘do-gooder’ marketing
Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its...
UK consumers lead in prioritizing corporate social responsibility—what can we learn?
Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK...
Americans turn to media for facts about corporate social and environmental responsibility
As brands and businesses continue to make CSR-related gaffes, such as Starbucks’ recent racial-profiling crisis, Americans are increasingly seeking information about corporate social and environmental responsibility, particularly from news...
6 steps to repairing brand trust after a social media misstep
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive...
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media
In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not...
Crypto PR in a decentralized world: Here’s why social listening is crucial
Social media platforms now form the central arena for Bitcoin's public perception. A new study conducted by the University of Georgia reveals their direct impact on investment behavior, while the absence of a central authority forces a unique form...
How to plan out your social media content in advance—and why it’s important
Life’s hardest truths hit you at the strangest of times. During my previous fishing expedition, I realized that angling at a popular fishing spot doesn’t guarantee success. Similarly, over 60% of the world’s population uses social media. This...
Corporate PR in the transparency trap: How to survive when every word is scrutinized
Corporate messaging no longer lives in closed circles. A statement meant for investors can find its way onto social platforms in minutes, sparking conversation among customers, employees, and the public at large. That shift has elevated corporate...