It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly...
Search Results for "DEI "
2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives
Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest. New research from SMB-focused hiring firm Wizehire sheds light on the changing perception of women in leadership and the...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer...
The tipping point: The impact of DEI on business performance
The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize...
Is corporate commitment to DEI declining? Investment has dropped, budgets have been cut, comms support is down—but why?
There are countless reasons why 2020 was the worst year of our lifetimes but, even though it cost a man his life and brought his family heartache, at least one beneficial thing came out of it: the seething anger after the tragic murder of George...
7 tips for incorporating DEI into your marketing and PR strategy
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. ...
Measurement makes the dream work: 4 in 10 companies are successfully tracking DEI-progress metrics, setting tangible goals—and moving forward
Like other Purpose initiatives, companies were quick to embrace diversity, equity and inclusion (DEI) and declare their commitment to the ideal of a fair and equitable workplace—but in a struggle to quantify goals, progress and strategies, many...
New research sheds new light on the disconnect between leaders’ DEI claims and what employees are seeing—and why they both might be right
Is diversity, equity, and inclusion (DEI) getting better in the business world? It seems to depend on who you ask, because recent reports have found that although business leaders say they’re committed to and investing in this key Purpose...
Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of consumers don’t believe them
Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of...
Influencer marketing’s DEI disconnect: New research highlights the gap and identifies specific barriers to entry and success for diverse creators
Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical...