Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD's digital arm GHD Digital. The...
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CMO outlook on omnichannel marketing budgets: Post-Covid data, resource and DE&I lessons
New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain...
New research sees redistribution of loyalty as consumers settle into post-COVID marketplace
New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s...
Companies must address employee burnout now to survive in the post-COVID future
New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future...
How my Covid customer experience with CVS changed my philosophy of life
Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...
Rethinking marketing: Study finds COVID increased workload, reduced department resources
New survey research from SJT Marketing and YourMarketer finds that marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets. The firms’...
Despite 2 years of constant change, companies still aren’t prepared for post-COVID business disruption
Have brands and businesses learned the right lessons from the COVID crisis? New research from intelligent forecasting software firm Prevedere suggests this is not the case. As a result of the extraordinary levels of business disruption caused by the COVID-19 pandemic,...
Is post-COVID online convenience turning into online fatigue? How consumers are finding balance
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
As COVID lingers, the CX gap in communications is widening—companies must adapt or lose customers
The customer experience is not just about friendly service and quick response to customer issues—it involves the entire spectrum of engagement from consideration to consumer review. New research from global fintech leader Broadridge Financial Solutions examines how...
62% of companies predict operations will return to pre-COVID levels going into next quarter
Looking back over the last two years of the COVID-19 pandemic, company experiences varied widely across the United States, with 32 percent saying they struggled quite a bit. However, new research from growth consultancy Express Employment Professionals finds that 62...