Live events are powerful moments for brands. They create shared memories, spark social buzz, and offer journalists something worth talking about. But earning real media coverage doesn’t happen by accident. It takes sharp planning, strong...
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How to gain positive earned media for clients that sponsor sports mega events
February will be a busy month for sports marketing publicity practitioners. It most likely will also be a disappointing month for them, because, as usual, positive earned media for the two mega events—the Super Bowl and Winter Olympics—will be...
How virtual events are reshaping modern PR strategies: Everything you need to know
The recent rise in popularity and adoption of virtual experiences has opened new doors for communication and brands. Traditional press conferences, media briefings, and in-person networking events are no longer the only ways to reach public...
5 event scheduling tools to help you plan successful events
Finding a time that works for everyone, juggling teams, and manually scheduling events can be overwhelming. In fact, 29% of event planners say managing time and schedules is one of the most stressful parts of their job. And it’s easy to see why....
Global PR campaigns: How to prepare your team for international media tours and events
The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border...
How webinars & virtual events supercharge your marketing funnel for better conversions
In a world that’s rapidly embracing digital-first strategies, virtual events have moved from nice-to-have to must-have for businesses looking to engage, convert, and retain their audience. In fact, 63% of the virtual event organizers plan to...
Mega sporting events need mega-defensive PR strategies
The 2025 Super Bowl is now history. The 2025 Major League Baseball season hasn’t yet begun. Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots....
Virtual and hybrid meeting venues: The future of business events
In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses...
How modern agencies are revolutionizing corporate events in 2024
Today’s topic is how some of the most innovative modern agencies are reshaping corporate events. The trends in corporate events in 2024 have unveiled a new era driven by the pioneering policies of these modern corporate event agencies. The people...
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by...