I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if...
Search Results for "media training"
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an...
11 all-too-common public mistakes made by people without media training
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public...
Media training in focus—10 tips for developing effective spokespersons
Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years,...
Media training tips for small business owners
Solopreneurs and small business owners may think media training is a luxury they cannot afford since they often operate as "one man bands" running their own social media, PR and marketing. But putting some time into mastering the key elements of...
5 media-training takeaways from the Democratic Debate
Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the...
How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the...
4 key ways AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has...
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has...
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media
In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not...
