Our Leadership Team

Martin Lyster

Martin Lyster

Chief Executive Officer

Martin Lyster took the reins as CEO of Agility PR Solutions in October of 2016. With over 20 years experience in technology and operations, and as a founding member and Chief Operations Officer at MediaMiser (now Agility PR Solutions) since 2003, Martin brings extensive PR technology experience to his role as CEO. Martin has participated in several acquisitions to date including the sale of MediaMiser to Innodata in 2014, the acquisition of Bulldog Reporter in 2014, and more recently the acquisition of Agility in 2016. He is a father of four and enjoys travelling back to Australia to visit family and stay in touch with his roots. Martin has a Bachelor of Commerce in accounting from Curtin University of Technology.


Sam El-Sayed

Sam El-Sayed

VP, Global Sales

After completing his MBA, Sam started working in Banking, Finance, and Treasury before transitioning into the Technology industry. He spent about a decade at N-able Technologies (SolarWinds MSP), growing and mobilizing sales teams around the world. As part of the leadership team, Sam participated in taking the company through explosive growth phases, leading to very exciting acquisitions of other IT companies and also a major acquisition by the IT giant, SolarWinds. Now as Global VP of Sales at Agility PR Solutions, Sam is focused on building a high-performance sales team and the systems needed for global scalability and expansion. Sam’s vision is very client focused and employee empowered. It is often that we all hear Sam’s voice echoing through the offices; ‘I BELIEVE’. He believes there is a super hero in all of us, and true leaders find a way to tap into and mobilize people to do great things. Sam loves driving fast cars and enjoys wine in all its different grapes. His motto in life is: ‘when life gives you lemons, sell’em and buy Mangos’.


Allison Murphy

Allison Murphy

Managing Director, UK

Allison Murphy was born in Hawaii but grew up in Florida where she graduated with a Bachelor of Science (B.S.), Communication and Journalism from the University of Florida in 2003. Immediately upon graduation, Allison moved to New York and put her talents to work at Cision where she started as a National Account Coordinator and worked her way up to Account Development Manager over her four-year tenure. In 2007, Allison moved to PR Newswire and took on the role of Product Manager where she was an integral part of the product development team that created the Agility platform.  In 2011, she moved across the pond to the UK to launch Agility in Europe. Allison’s ability to work with so many different people across all facets of the media measurement business make her the ideal person to head the team as Manager Director, UK for Agility PR Solutions. Allison takes full advantage of her proximity to France where she participates regularly in wine marathons.


Pragya Dubey

Pragya Dubey

Senior Director, Global Services

Pragya Dubey is the Senior Director of Global Services. She collaborates with clients to create objective based media-monitoring and media-analysis framework. “The client is always right,” is the guiding philosophy that drives Pragya in all her engagements both with clients and in guiding the Client Success team at Agility PR Solutions. She has over 15 years of experience encompassing the fields of public relations, media analytics, social media and media monitoring in Canada, the United States and India. Pragya has helped design innovative programs that deliver clear ROI and correlation to success metrics for clients that include companies such as, GE Capital, Air Canada, Bell Canada, PriceWaterhouseCoopers, Loblaw Companies and Fidelity Investment. Pragya holds a Bachelors degree in Physics and a Masters in Business Administration from University of Mumbai. She has also taught in the Public Relations program at Algonquin College, Ottawa.


Diane Vuignier

Diane Vuignier

Director of Product Development

Diane Vuignier attended the University of Winnipeg where she graduated with a BSc, Mathematics in 1988 and went on to a Master’s Program in Mathematics at Queen’s University in Kingston, Ontario. Diane spent 25 years working in telecommunications for Nortel Networks and Ciena playing many key roles including software developer, architect, product owner and software development manager before joining Agility PR Solutions as Director of Product Development. Diane has delivered leading edge software applications in multi-site fast paced environments. Diane is a strong proponent of devOps and test automation to help deliver software products quickly and improve operational performance once delivered to customers. Diane lives in Ottawa, Canada with her husband and two children, where they spend time enjoying all the Canadian outdoors offers.


Dawn Smeaton

Dawn Smeaton

Director of Marketing

Dawn graduated from Queens University in Kingston with a Bachelor of Commerce, majoring in Marketing and Information Technology and has a certificate in Marketing Strategy from Cornell University. Dawn has over 15 years of experience in all aspects of B2B marketing, primarily in the software industry. She has worked in increasingly senior roles within Cognos, IBM and most recently as the Head of Marketing, Cloud Security at Trend Micro. Dawn brings her years of marketing acumen to the leadership team at Agility PR Solutions. She lives in Ottawa, Canada, and spends her free time outdoors with her dogs or training for triathlons.


Paul Chessman

Paul Chessman

Director of Global Research

Paul leads the international research teams and oversees the evolution of the research platform, focusing on journalist relations. Paul has over 20 years of experience within data governance, information architecture, business process improvement, multilingual localisation and news taxonomy systems, entering the news and publishing industry in the mid-90s. Paul‘s educational background includes Prehistoric and Mediaeval Archaeology at the University of Aarhus, Denmark and a First class major in Danish language, Scandinavian and Old English Studies at the University of Hull.


Lindsay Polak

Lindsay Polak

Director of Sales

Lindsay Polak graduated in 2007 from Brock University with a BA Honours. Shortly after that time, she began her career at MediaMiser as a Senior Media Analyst on the Client Success team, and then moved up the ranks eventually becoming a Manager of Client Success. In 2012, Lindsay joined the sales team as an Account Executive. Lindsay has worked with nearly all MediaMiser’s clients both big and small and proved her abilities by continually smashing her sales quotas. This success and thorough knowledge of media monitoring and analysis made Lindsay the ideal candidate for the role of Director of Sales at Agility PR Solutions. Lindsay lives in Ottawa, Canada.