November 2018 – Introducing Amplify
We’re wrapping up 2018 with a very exciting update: by introducing the all-new Amplify module in Agility!
Amplify makes it easier for you to earn media coverage, a key goal for both agency professionals and PR practitioners. It also reflects our passion to consistently deliver more value for your investment and provide an all-in-one solution to meet your PR needs.
In short, there are 2 new ways you can enhance coverage opportunities with Amplify: integrated newswire services and a newsroom. These features are now available and we fully recommend you take advantage of them as soon as possible.
Here is a detailed look at how each component in Amplify can help you get past the hurdles of earning story pickup and become an essential part of your PR toolkit:
Media database and journalist outreach
Our global media database of over 820,000 contacts is a tried and tested way for our users to gain media coverage. It provides a very targeted way for you to search and connect with media contacts best-suited for your brand.
- How can I search for contacts in Agility?
- GUIDE: How do I email contacts on my list through Agility?
Integrated newswire (new!)
We’re excited to now offer the option to distribute press releases via newswire directly from our platform. This saves time by letting you create press releases and send to the newswire directly from Agility and reuse the content in your email pitches or newsroom posts (more on newsrooms in just a moment).
Integrated newswire also simplifies your procurement with a single contract and provides significant cost-savings with our flat-fee model. Users will pay one flat rate per release, which includes unlimited words, and multimedia.
Newswires give you broad and trusted distribution of your releases, which are sent to a wide range of outlets and newsrooms. This approach also helps build online presence and brand awareness and is a trusted news source for journalists.
The online newsroom is another new way you can amplify your reach within Agility. By posting stories in the Agility Newsroom you’ll have greater online visibility and get an SEO boost to help reach a broader audience.
This feature gives your story a long-term home and a shareable link to make it easier for your content to be discovered and shared by your target audience, journalists, and search engines.
And the best part is that posting to the newsroom is completely free of charge.
We’re always happy to hear your feedback on our features. Please let us know what you think by chatting with us in Agility, or sending an email to firstname.lastname@example.org.
Thanks and happy November!