In 2015, the global PR industry’s growth slowed to just 5%.
In order to continue growing, PR agencies and professionals need easy access to important, actionable data that demonstrates results to their clients. Find out how tech-driven media intelligence will fuel the future in this infographic by MediaMiser:
Sources used for this infographic:
- Global PR industry growth slowed to 5% in 2015: http://www.holmesreport.com/research/article/global-pr-industry-hits-$14bn-in-2016-as-growth-slows-to-5
- PR generates conversion rates 10 to 50 times that of advertising: http://www.fastcompany.com/3034498/the-future-of-work/why-public-relations-and-media-relations-dont-mean-the-same-thing-anymore
- 83 percent of journalists use just 10 percent of press releases they receive: http://tech.co/pr-trends-create-best-pr-campaign-2016-06
- Only 27 percent of agency leaders believe that by the year 2020, the term “public relations” will clearly and adequately describe their work:http://www.holmesreport.com/research/article/global-communications-report-reveals-scale-of-change-disrupting-pr-industry
- Global spend on release distribution was down 4.9% in 2015: http://www.holmesreport.com/research/article/global-pr-industry-hits-$14bn-in-2016-as-growth-slows-to-5
- Market spend on PR information & software was up 5.5% in 2015: http://www.prnewswire.com/news-releases/media-intelligence-and-public-relations-information–software-spend-at-usd299-billion-in-2015-up-550—burton-taylor-report-300270001.html
