CES, “the most influential tech event in the world”, attracts tens of thousands of attendees and a whole lot of attention every year. Since 1967, the Consumer Technology Association event has been the launching pad for many exciting innovations which have revolutionized the way we live.
Held in Las Vegas, 2022’s event welcomed over 40,000 in-person attendees. Thousands more attended digitally. Unsurprisingly, during and after the event, the conversations on social and in the media were buzzing. But which daring company earned the most mentions? Whose innovation stole the show?
Members of the Agility Media Insights Group took a deep dive into the event’s coverage on Twitter, analyzing millions of tweets from around the world to see who and what captured the audience’s hearts and minds this year.
By category
Artificial Intelligence & Machine Learning was the hottest CES category on Twitter, with over 277,000 mentions. In second place was Smart Home & Internet of Things (IoT). These two categories outpaced the rest of the pack by a whopping 100,000 mentions (at least).
Driving the chatter in the top category was Engineered Arts and their humanoid robot Ameca, and SkyDrive’s compact flying vehicle which landed at the event.
By brand
BMW was featured in over 800,000 CES related tweets. No surprise there when you consider they unveiled a color changing car. Unfortunately for the other brands showcasing their innovations, such a car is hard to beat. In second place for volume of mentions (40,000+), was Samsung with their anti-glare, anti-reflection, and anti-fingerprint TV.
By hashtag
The top used hashtag related to the event was #ces2022, followed by #AI, #IoT, and #MachineLearning.
Now that we know what everyone was talking about, who was talking about it?
Based on the demographic data captured by the media monitoring query used by our team, the tweets came from a predominantly male audience (65%), likely between 24-35 years of age.
The top countries by volume of mentions were the U.S. (no surprise considering CES was held in Las Vegas, and only 30% of in-person attendees were from outside the U.S. according to the CES website), followed by Canada and France.
Methodology
The Media Insights Group created a custom search in our media monitoring platform, Agility Monitor, using a specific set of keywords related to CES.
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