Happy New Year, and hope you had a great holiday season. We at Bulldog Reporter are thrilled to have wrapped up one of our biggest years yet, and although traffic fell off a bit during the holiday week, December was another terrific month. Not surprisingly, many of our best-performing posts looked ahead to 2023 trends, forecasting what to expect in still-developing fields like influencer marketing, immersive tech, Web3, blockchain PR and, of course, the metaverse.

More evergreen strategy-focused pieces were also well represented in our top posts, tackling topics like PR/journalist relationships (and what needs to change), optimizing on-page SEO PR, how to capitalize on digital PR to build relationships with influencers, improving your brand affinity, and how email marketing and social media marketing intersect.

In case you missed a few, we have bundled our Top 10 December posts here for you. Here’s hoping for a fantastic 2023 for all!

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4 influencer marketing trends to expect in 2023

2022 was a major period of growth and transformation for influencer marketing. But there are particular challenges that brands and marketers face in order for their campaigns to be executed effectively in 2023.

Journalists speak out: As pressures intensify, media need better quality and accuracy from PR

It’s no surprise that more than three-quarters of over 1,000 journalists surveyed say they rely on information from public relations professionals for news. However, it’s evident that both the quality and the accuracy need improving.

10 types of press releases—how each is used, and who they benefit

Press releases are a great tool for spreading information about your business. Here are ten common types of press releases that will surely capture the attention of major media publications. 

Embracing the metaverse: A bold way to improve customer experiences

The advantage of the metaverse is that companies are now able to create immersive and interactive experiences for customers, which potentially makes the metaverse a game changer for brands.

4 tips for optimizing your on-page SEO PR success

Your website must be ready for greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon—and on-page optimization for your SEO has never been more important. 

Email marketing vs. social media marketing: Here’s how they intersect

Communicators have several options for reaching their target market. Email marketing and social media are popular methods, but is one better than the other? And how can they intersect for the most benefit?

NextGen tech 2023 outlook: Web3 and the metaverse will accelerate immersive technology

SEO vs. paid advertising—it’s a debate that won’t die anytime soon. Both are extremely effective marketing channels, each with pros and cons. Ever wondered which one is better? Let’s take a look.

6 tips for capitalizing on digital PR to build influencer relationships

This post discusses the most important things to keep in mind when developing your digital PR strategy by focusing on influencer relationships that can pay off big. These 6 tips will boost your efforts.

Understanding blockchain PR: What it is and why we need it

Blockchain PR seeks to right the many erroneous statements being perpetrated by those who simply don’t understand how it works. It’s really that simple, but much more complex as well. Here are some insights.

3 ways you can improve the brand affinity of your company

Customers with a strong affinity for your brand are more likely to buy your products and services, and also tend to become advocates of your brand. Here are five ways to improve your company’s brand affinity.