Exploring the principles of impact relations and getting at the heart of brand authenticity Eight years ago, after deciding that public relations did not accurately encapsulate her agency’s scope, Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, decided...
It’s not just about the numbers: Why successful investor relations is story-driven How does a photojournalist become the founder of an investor relations (IR) agency? Well, if you’re our latest PR Profiles guest, Ira Gostin, a party is involved. Before Ira was driving...
Busting experiential marketing myths “For me, there’s nothing that quite beats the face-to-face interaction,” says Nick Lee-Rogers, our latest PR Profiles guest. It should come as no surprise then that Nick is the Head of Experiential at Leeds-based PR agency, Hatch....
Why your communications team needs to be involved at the product design stage for maximum impact “What’s easier to sell as a PR person: a flight to the moon or just another pen?” asks Anan Abu Rmieleh, Director of Communications for Leaders International, in his...
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
The importance of ethical communications and what’s ahead for PRSA When last we spoke with Michelle Egan, she had just been named the 2022 PRSA Chair-Elect. Over a year later, she joined us again for another episode of PR Profiles, this time as 2023 PRSA Chair....
Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we're usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie...
Working with international media and the value of aligning PR with HR “I couldn't have asked for a better way to serve my country,” says Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve, and author of Heroes Live Here, during her interview for the PR...
How PR can bridge the trust gap between the government and the public Our latest PR Profiles guest, Duyen “Jen” Truong, has had a long and successful PR career: she’s received awards for her leadership and client campaigns, including being among PR News’ Top Women in...
Why authenticity is essential for long-term business success “At the end of the day, we want to ensure what we're doing is supporting the business goals of an organization,” says Anna Crowe, founder and CEO of Crowe PR in her interview for the PR Profiles podcast....
Breaking down the three phases of crisis management Oliver S. Schmidt, co-founder and CEO of C4CS, LLC, has helped organizations in over 40 countries prepare for, respond to, and successfully resolve crises. When Oliver and his team are not able to help an...
The tenets of media relations Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved to Home Advisor in tech, it was IPOs and...