PR measurement is more than AVEs and vanity metrics.  

In today’s business environment, proving ROI is essential. Unfortunately, it remains one of PR’s greatest challenges. The C-suite struggles to understand PR’s value because PR struggles to show its value. How can the agile practitioner break out of this rut? 

The key is impact. 

PR must up its measurement game and put an emphasis on impact. But that’s just half the battle. The second half is connecting impact to business goals and translating it into language the C-suite will understand.  

To help you get started, we’ve put together this guide. Inside, you’ll find the strategies we employ with our clients and the wisdom of Agility PR Solutions’ measurement master, Pragya Dubey, Vice President of Global Services. 

Where to start? 

Impact-driven PR measurement may seem like a huge task, but it’s simpler than it sounds. Here’s how we broke it down in the guide:  

Part 1: Learn how to define impact and connect it to business goals—in C-suite-ready language  

Part 2: Gain meaningful measurement practices and practical metrics for your framework  

Part 3: Pull it all together with a beautiful example dashboard and tips on overcoming common challenges  

Improve your measurement today! Download the guide to get started.