Here it is, fresh for 2021.
A lot has changed since 2019, so we thought it was time to update the report.
Just like last time, we analyzed emails sent through our integrated media database and outreach platform to learn the secrets of great pitching. After a long hard look at the numbers, we found the distributions that had performed exceptionally—with open and clickthrough rates that would be the envy of any PR pro—and put them under a microscope.
We looked for meaningful, implementable patterns, such as:
- Length and type of subject line
- Best time and day to send
- Personalized copy or copy-and-paste press release
- And much more!
Plus, inside you’ll find pitching insights from the three PR pros whose emails earned top open rates and clickthrough rates!
By the time you’re done reading, you should have the knowledge you need to stand out from the crowd and get your emails opened and engaged with by journalists.
Original research from Agility PR Solutions.