How Motorpoint streamlined PR success tracking with integrated media monitoring

The Challenge

Streamlining media monitoring for accurate PR measurement

One of the biggest challenges Lizzie Parr, PR Manager at Motorpoint, faced with her previous media monitoring solution was accurately finding all relevant coverage to measure the impact of PR efforts.

With Motorpoint lending its name to the Motorpoint Arena Nottingham – as part of an ongoing naming rights partnership – it could be challenging to filter out arena-specific coverage. Without a way to easily filter out this coverage, the business had to manually verify and categorize each piece of coverage – making reporting extremely time intensive.

Looking for a way to report more broadly on its PR efforts and competitor activity, Motorpoint was searching for a single tool that could integrate all elements of the PR process from sourcing media contacts right through to reporting on coverage once it had landed. Previously, the business relied on a variety of tools from suppliers and wanted to streamline its supplier list to prevent duplication of similar activity and prevent cost wastage.

The Solution

A media monitoring solution tailored to Motorpoint

Motorpoint brought Agility on board to create an all-in-one solution that combined extensive media monitoring with a worldwide media database.

Customized Monitoring with Brand Recognition

A critical requirement for Motorpoint was monitoring coverage pertinent to their brand and avoiding duplication of coverage with the Motorpoint Arena. Agility’s advanced filters and precise tracking ensured that no mentions were missed, and all coverage was monitored effectively.

Comprehensive Coverage Analysis

Motorpoint gained increased visibility into its coverage with Agility’s intuitive platform and unlimited search topics, monitoring all mentions related to its brand and tracking key competitors to stay informed. Coupled with its ability to share coverage directly from the platform, it empowered Motorpoint to share pertinent mentions with critical stakeholders.

Additionally, Agility’s dynamic dashboard provided rich insights, including sentiment analysis, share of voice, and impressions, giving Motorpoint a much deeper understanding of the success of its media relations outcomes.

Real-time Alerts to Boost Link Reclamation

Motorpoint set up real-time alerts that notified whenever relevant coverage was found. Agility helped Motorpoint detect coverage instantly, enabling the organization to boost its SEO value by executing timely link reclamation requests on websites and platforms where Motorpoint was mentioned.

Ease of Use & Dedicated Support

Motorpoint noted the platform’s ease of use, highlighting how straightforward it was to set up custom searches that filtered irrelevant coverage and focused on essential mentions.

To help Motorpoint onboard smoothly and utilize the platform for maximum ROI, Motorpoint had access to a dedicated account manager and complimentary onboarding training. Agility continues to offer ongoing support wherever required, offering prompt strategic and tactical guidance.

“Since starting work with Agility towards the end of last year, we’ve been so impressed by the platform and how easy it’s been to get up and running. Our account manager has been fantastic and worked hard to make sure that we are set up and have everything we need to get maximum value out of all the features available to us – even helping us tweak search terms to ensure that the coverage coming through is as relevant as possible.”
– Lizzie Parr
PR Manager – Motorpoint

The Outcome

Clearer insights, stronger PR impact

Motorpoint saw significant improvements in how they tracked, analyzed, and reported on media coverage. By using Agility’s integrated PR platform, they gained actionable insights that elevated both their communications and SEO strategies.

• Comprehensive and accurate monitoring – Precise monitoring ensures only brand-relevant coverage, eliminating irrelevant mentions and missing coverage.
• Smarter, faster reporting – Reduced manual effort and delivered timely, insight-rich reports, including competitor analysis.
• Deeper performance insights – Access to sentiment, share of voice, and impressions for a more strategic view of PR efforts.
• Integrated workflows – Combined media monitoring and database tools into one platform, streamlining day-to-day tasks.

Responsive support – Dedicated account management and setup guidance ensured fast onboarding and continued success.

By consolidating monitoring and contact management, refining brand-specific tracking, and enabling fast, insightful reporting, Motorpoint gained a clearer picture of its PR impact. This outcome has led Lizzie and her team to develop more strategic campaigns, achieve stronger alignment with marketing goals, and adopt a far more efficient approach to demonstrating success in a competitive landscape.

 “I’d recommend Agility to any PR looking for a single tool to replace standalone reporting, database and media monitoring tools – it’s incredibly useful having everything in one place.”