Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very...
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Decision makers demanding more DEI-related content from professional services providers
A new report from strategic comms firm Greentarget and consulting firm Zeughauser Group finds that C-suite executives and in-house counsel are asking for more diversity, equity and inclusion-related content from their law firms and professional...
Black consumers support companies aligned with sociopolitical issues, sincere DEI efforts
Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research. The firm’s new FOCUS...
Tech for progress: How DEI front runners harness technology for deeper insights on culture
As communicators are learning, all the answers are in the data—if harnessed and evaluated correctly. And that applies to company culture as well. In fact, new research from professional services firm Genpact, which focuses on delivering digital...
How a values-based approach advances DEI
DEI is a top priority for smart brands and businesses today, but achieving DEI isn't a linear process—rather it’s a commitment to cultivating core values and turning guiding principles into organizational habits, according to a new study from...
Class of 2022: Today’s job seekers more likely to apply to companies that prioritize DEI
As this year’s college graduates prepare to enter the workforce, nearly three in four Americans say they are more likely to seek employment with companies that are committed to breaking down discriminatory hiring practices, according to an annual...
DEI, tech literacy and data-driven forecasting key drivers of sales success in 2022
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales...
DEI disconnect in the tech industry: Many companies failing to deliver on promises
In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software...
In 2022, DEI efforts will define your brand—3 tips for your strategy
There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, or get off the pot,” she would say. I can hear those words echoing as we begin to analyze the...
PR diversity: New IPR report reveals how comms professionals are defining and discussing DEI
Diversity and inclusion issues have become priority one in companies today, and the PR industry is no exception—but is the language being used communicating the issue effectively? The Institute for Public Relations Center for Diversity, Equity, and...