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8 powerful tips for professional email communication

Have you ever sent an email to realize you might've just confused the other person or, worse, sparked a massive misunderstanding? We've all been there, and we know the sting all too well.  No matter how much email creeps into our daily lives, it's easy to overlook the...

7 solid ways to incorporate email marketing into your PR efforts

Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public...

4 direct marketing trends positioned to boost ROI in 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...

The PR risks of sending too many emails—which brands top the list?

Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase...