Have you ever sent an email to realize you might've just confused the other person or, worse, sparked a massive misunderstanding? We've all been there, and we know the sting all too well. No matter how much email creeps into our daily lives, it's easy to overlook the...
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RRD Enhances Direct Marketing Platform to Help Clients Drive Optimized Performance
As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--NOVEMBER 14, 2023-- R.R. Donnelley & Sons Company (RRD), a leading global provider of...
7 solid ways to incorporate email marketing into your PR efforts
Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public...
May 2023: New Agility dashboard and style makeover, further AI-powered time-saving tools and direct follow-up media targeting
This month we have launched a new Agility dashboard, along with a range of UI and style updates. We have also added the option to use PR CoPilot to create Subject and Preview Text for your email distributions and use Agility’s email distribution reports to add...
Strategic comms expert, climate adviser and journalist Lynn Davidson Joins APCO Worldwide as Senior Director
London – 5 April 2023: Lynn Davidson, British political adviser and journalist, and the spokesperson for COP26 President Alok Sharma, has joined APCO Worldwide as a senior director, Founder and Executive Chairman Margery Kraus announced today. “Lynn’s counsel is...
Hispanic Public Relations Association Announces 2023-2025 Board of Directors
The Hispanic Public Relations Association (HPRA), the leading national organization for the development and representation of Hispanic and multicultural communications professionals, announced its 2023-2025 board of directors. The organization also announced...
12 tips for creating effective email marketing sequences that drive sales
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
3 in 4 marketers view economic downturn as opportunity—many are redirecting Twitter spend
Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
4 direct marketing trends positioned to boost ROI in 2023
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...
The PR risks of sending too many emails—which brands top the list?
Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase...