FanDuel Group, a premier online gaming company in the United States, announced the appointment of marketing and communications veteran Chris Jones as Vice President of Corporate Communications. Jones now leads communications, corporate affairs and the company’s...
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APCO Worldwide strengthens Asia Social Impact offering with addition of Dr. Maria Nindita Radyati, Ph.D.
Dr. Maria Nindita Radyati, Ph.D., a sustainability and corporate social responsibility expert with more than 30 years of experience, joined APCO Worldwide as part of its International Advisory Council (IAC), James Yi, managing director, Southeast Asia & Korea,...
Relevance International launches The Purpose Method to help build socially responsible, impact-driven brands
Relevance International, a global integrated communications, branding and digital marketing agency specializing in real estate, hospitality, corporate and luxury goods, announced the launch of its newest specialized service for brands – The Purpose Method. The service...
Why brands & businesses have more responsibility than ever before to take stands on social issues
As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and...
In COVID’s catastrophic wake, CEOs struggle with corporate responsibility and purpose
The COVID crisis has cost CEOs a lot of sleep, as multiple unprecedented challenges have emerged, and continue to emerge, threatening the viability of their brands and businesses. New research from professional services network KPMG—based on two surveys, one done at...
Social activism and teens—and why it’s more important than ever that brands listen
Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens' views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things...
Three-Time SURVIVOR Player Aubry Bracco Joins Wise Public Relations as VP of Social Media & Digital Marketing
Wise PR, the 12-year old integrated marketing agency founded by Founder/President Harrison Wise, will announce that the agency has hired a three-time former SURVIVORplayer and digital content guru, Aubry Bracco, to be the agency’s Vice President, Social Media &...
Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
5 ways companies can show social responsibility in the new year
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...