Nearly two years after George Floyd’s murder sparked a nationwide racial justice movement, a new research study of corporate social responsibility (CSR) professionals conducted by the Association of Corporate Citizenship Professionals (ACCP), in...
Search Results for "Corporate social responsibility"
Social responsibility initiatives taking hold in all organizations: 9 in 10 say CSR is a priority
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from...
Consumers want brands to deliver on social purpose, not just products—and firms are responding
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and...
When businesses should be talking about social issues—and how best to do it
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out...
Millennial and Gen Z survey finds two generations pushing for social change, accountability
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to...
Identifying your corporate responsibility: 3 examples of why it’s important
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly,...
2021 Big Data and AI study provides progress report on state of corporate data initiatives
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even...
FanDuel Group appoints Chris Jones Vice President of Corporate Communications
FanDuel Group, a premier online gaming company in the United States, announced the appointment of marketing and communications veteran Chris Jones as Vice President of Corporate Communications. Jones now leads communications, corporate affairs and...
APCO Worldwide strengthens Asia Social Impact offering with addition of Dr. Maria Nindita Radyati, Ph.D.
Dr. Maria Nindita Radyati, Ph.D., a sustainability and corporate social responsibility expert with more than 30 years of experience, joined APCO Worldwide as part of its International Advisory Council (IAC), James Yi, managing director, Southeast...
Relevance International launches The Purpose Method to help build socially responsible, impact-driven brands
Relevance International, a global integrated communications, branding and digital marketing agency specializing in real estate, hospitality, corporate and luxury goods, announced the launch of its newest specialized service for brands – The Purpose...