Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
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When businesses should be talking about social issues—and how best to do it
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out publicly on social...
Millennial and Gen Z survey finds two generations pushing for social change, accountability
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and...
Identifying your corporate responsibility: 3 examples of why it’s important
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are...
2021 Big Data and AI study provides progress report on state of corporate data initiatives
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
FanDuel Group appoints Chris Jones Vice President of Corporate Communications
FanDuel Group, a premier online gaming company in the United States, announced the appointment of marketing and communications veteran Chris Jones as Vice President of Corporate Communications. Jones now leads communications, corporate affairs and the company’s...
APCO Worldwide strengthens Asia Social Impact offering with addition of Dr. Maria Nindita Radyati, Ph.D.
Dr. Maria Nindita Radyati, Ph.D., a sustainability and corporate social responsibility expert with more than 30 years of experience, joined APCO Worldwide as part of its International Advisory Council (IAC), James Yi, managing director, Southeast Asia & Korea,...
Relevance International launches The Purpose Method to help build socially responsible, impact-driven brands
Relevance International, a global integrated communications, branding and digital marketing agency specializing in real estate, hospitality, corporate and luxury goods, announced the launch of its newest specialized service for brands – The Purpose Method. The service...
Why brands & businesses have more responsibility than ever before to take stands on social issues
As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and...
In COVID’s catastrophic wake, CEOs struggle with corporate responsibility and purpose
The COVID crisis has cost CEOs a lot of sleep, as multiple unprecedented challenges have emerged, and continue to emerge, threatening the viability of their brands and businesses. New research from professional services network KPMG—based on two surveys, one done at...