Diversity and inclusion issues have become priority one in companies today, and the PR industry is no exception—but is the language being used communicating the issue effectively? The Institute for Public Relations Center for Diversity, Equity, and...
Search Results for "DEI "
DEI in the newsroom: A roundtable discussion with leading reporters
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories,...
Employee expectations rise as brands address DEI initiatives
DEI has made its way to the top of the agenda for many of our clients. To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they...
How to contribute to the Black Lives Matter dialogue with a DEI lens
We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since...
Engineering, science and tech marketing missing podcast audiences
~ New research shows UK podcast audiences reaching record numbers, but technical marketing programmes have barely begun to use the format ~ UK podcast listening reached a new weekly record in early 2026, according to Ofcom, with reach climbing from...
The dark pattern hidden inside “authentic” influencer PR
Somewhere on your shared drive there's a brief that asks for lo-fi lighting, an "unpolished" delivery, and a caption that must read as if it occurred to the creator in the moment. Three lines below that sits a mandatory list of approved product...
More influencers, less influence: The paradox reshaping modern marketing
For years, brands viewed influencer marketing as one of the most effective ways to capture attention, build credibility, and drive consumer action. As social media platforms expanded and the creator economy flourished, influencer partnerships...
Bridging the gap: Multigenerational messaging in modern PR campaigns
Multigenerational messaging means shaping one core story that works for different age groups—without losing what makes it matter. In modern public relations, you can't skip this. When brands need to reach Boomers, Gen X, Millennials, and Gen Z...
ESG storytelling—communicating your impact: A modern PR guide for 2026
A sustainability target means one thing on a spreadsheet. That changes when you can see how it changes operations, hiring decisions, supply chain behavior, or customer experience in practice. Most ESG reports fail for the same reason: they read...
The evolution of digital PR in 2026: Beyond traditional media outreach
Digital PR has changed a lot in recent years. The way brands get attention online now is more connected, more ongoing, and spread across many different platforms. Search engines, niche websites, creators, and even communities now play a role in how...