Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories,...
Search Results for "DEI "
Employee expectations rise as brands address DEI initiatives
DEI has made its way to the top of the agenda for many of our clients. To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they...
How to contribute to the Black Lives Matter dialogue with a DEI lens
We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since...
10 content marketing ideas to promote your podcast on social media
Your podcast can have amazing stories and guests. But without strategic podcast marketing strategies in place, it’s likely that few people will tune in. Many great shows stay hidden because hosts rely only on word-of-mouth marketing or random...
A guide to crisis communication for upholding mental health privacy
In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at...
The difference between proactive PR and reactive PR—and how to reach out to audiences with these strategies
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development,...
Why facilities brands need better PR—and how the best are getting it right
For decades, facilities management (FM) has quietly powered businesses behind the scenes. Yet in today’s media-driven economy, even technical service providers must rethink how they present themselves to the world. As sectors like healthcare,...
Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to...
From dashboards to decision engines: Rethinking your marketing tools for the age of AI
We called them dashboards for a reason. Borrowed from the automotive world, the term was meant to evoke clarity, speed and control—a place where key indicators were surfaced in real time to help a driver (or marketer) stay the course. Just as a...