Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
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4 direct marketing trends positioned to boost ROI in 2023
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...
The PR risks of sending too many emails—which brands top the list?
Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase...
Email marketing for agencies: 4 tactics to test
Email marketing is a powerful tool for your agency. You can use it to get in front of new potential leads or to drive improved results for your existing clients. However, there’s so much information out there when it comes to email marketing that it can be hard to...
Email marketing vs. social media marketing: Here’s how they intersect
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
7 best practices of email campaigns for public relations
For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to...
PRSA Announces Nominees for 2023 Board of Directors
PRSA, the nation’s leading professional organization serving the communications community, announced the officer and director nominees for its 2023 Board of Directors. Membership delegates will vote on the nominees and any petitioning candidates at the annual PRSA...
11 email metrics that matter for your business in 2022
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...
How to strengthen customer relations by drafting flawless thank-you emails
Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We...
A complete guide to building your email list using contests and giveaways
Email is a highly effective marketing strategy that marketers frequently use to leverage sales. A big part of this technique is finding ways to grow your email list. Throughout this guide, we will talk about using contests and giveaways as a tactic to help you raise...