Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens' views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things...
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Three-Time SURVIVOR Player Aubry Bracco Joins Wise Public Relations as VP of Social Media & Digital Marketing
Wise PR, the 12-year old integrated marketing agency founded by Founder/President Harrison Wise, will announce that the agency has hired a three-time former SURVIVORplayer and digital content guru, Aubry Bracco, to be the agency’s Vice President, Social Media &...
Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
5 ways companies can show social responsibility in the new year
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...
Inside the 2020 C-suite: CEOs bullish on growth—and embracing social responsibility
Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies' futures and broadly optimistic about the global economy overall. What’s more,...
APCO Worldwide Acquires the Tembo Group, Bolstering Its Social Impact Capabilities
APCO Worldwide strengthened its social impact expertise, and corporate advisory and management consulting capabilities through the acquisition of The Tembo Group, a leading social impact advisory firm based in New York, Brad Staples, CEO of APCO Worldwide, announced....
Brands need to be socially responsible—and be able to prove it
Seventy percent of consumers want to know what the brands they support are doing to address social and environmental issues, and 46 percent pay close attention to a brand’s social responsibility efforts when they buy a product, according to new research from...
PR stakeholders—closing gaps in reporting of environmental, social and governance issues
In recent years, Fortune 500 companies have begun disclosing their environmental, social and governance issues (ESG) strategies to allow institutional investors to assess risk and make decisions, but many are just beginning their sustainability journeys—and gaps still...
Civility remains a “major” problem in America—and social media is only making it worse
From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about. Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility...