Empowering the future of women in revenue leadership. International Women’s Day is a moment to celebrate progress. It is also a moment to confront reality and take stock of where more work remains. Women today hold only about 30% of C-suite roles....
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Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private...
10 content marketing ideas to promote your podcast on social media
Your podcast can have amazing stories and guests. But without strategic podcast marketing strategies in place, it’s likely that few people will tune in. Many great shows stay hidden because hosts rely only on word-of-mouth marketing or random...
A guide to crisis communication for upholding mental health privacy
In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at...
The difference between proactive PR and reactive PR—and how to reach out to audiences with these strategies
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development,...
Why facilities brands need better PR—and how the best are getting it right
For decades, facilities management (FM) has quietly powered businesses behind the scenes. Yet in today’s media-driven economy, even technical service providers must rethink how they present themselves to the world. As sectors like healthcare,...
Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to...
From dashboards to decision engines: Rethinking your marketing tools for the age of AI
We called them dashboards for a reason. Borrowed from the automotive world, the term was meant to evoke clarity, speed and control—a place where key indicators were surfaced in real time to help a driver (or marketer) stay the course. Just as a...
Must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to...