With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be...
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The role of public relations in addressing discrimination
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their...
Women in PR: Financial communications has an opportunity to bank on women’s voices
As International Women’s Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminal—a leading financial services communications agency—share their insights on women’s evolving role in financial PR. Lisa is the...
Beyond the game: Navigating the emerging ethical and technological landscape of B2B gaming
The B2B gaming industry stands at a critical inflection point, where technological innovation intersects with profound social responsibility. As the digital landscape continues to evolve, companies are no longer judged solely on their technological...
5 ways to tailor PR strategies for different cultural audiences
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is...
5 tips for ensuring cultural sensitivity in global PR campaigns: Avoiding missteps
Globalization has enabled companies to work with worldwide stakeholders, whether customers, employees, or third-party providers. However, cultural awareness and sensitivity are needed when dealing with these global audiences. Nearly 10% of...
6 best practices to incorporate diversity and inclusion in modern PR campaigns
If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world. A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells...
Standing out amid election noise: Comms expert offers ‘Anti-PR’ insights for handling the media frenzy as November approaches
The tide is turning on consumers’ brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the...
Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own
The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling...
How influencer marketing is shaping the recruitment landscape
They have changed the way we shop. They have revolutionized the way we listen to (and follow) tips and advice. They keep us company, make us laugh, and create huge communities of like-minded people. Who are we talking about? Influencers, of...