We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
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The why behind the buy: A new look at post-COVID consumer behaviors, expectations and concerns
With consumer shopping behaviors in full transition and a crucial holiday season approaching, the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape. New research from OMD Worldwide and Omnicom Commerce...
5 ways to adapt content marketing in the age of COVID-19
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...
Marketing has a new meaning in the post-COVID business world: Here’s why
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...
The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers
We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is...
6 strategies to retain customers and rebuild loyalty after COVID
The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and...
Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic?
Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype....
Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave...
After an unpredictable year of COVID, organizations value the role of PR more than ever
Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual...
Agility in motion: How COVID affected comms pros and the industry, and how we adapted
No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the...