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New research sheds light on how creatives are performing during COVID

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move. Of...

COVID comms strategies—5 recovery and comeback planning tips

For most of us, the initial onslaught of crisis planning in reaction to COVID-19 came in March. It started out with a wave of positioning and holding statements, Q&As, internal communiques on safety and health concern, lists of steps companies are taking for...

COVID case study: Heinz presents a pitch-perfect quarantine plan

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...

COVID PR pulse: Where Republicans & Democrats disagree—and agree

As the country grapples with a united approach to battling the COVID-19 pandemic, feelings about the government’s response to the outbreak clearly break along partisan lines, according to the third in a series of Political Sentiment Polls, conducted by the College of...

How buyers feel about marketing efforts in a COVID-19 culture

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and...

Tech & telecom industry earns brand intimacy points during COVID

The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new...