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Inbox survival skills for promotional emails

Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...

7 ways to leverage emails as a key revenue generating channel

Emails are a lifeline for many businesses. From small online shops to e-commerce giants, every business leverages emails to reach out to their audiences consistently over time. Not only that, emails can nudge them with context information at every point of their...

How effective is email marketing in 2021? Trends to watch

Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to...

5 tips for crafting effective outreach emails

If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging....

5 subject line styles that will increase your email open rate

You finally chose the right email marketing tool, crafted your sequences, and got ready for cash to come rolling in. But then… nothing. No one’s reading your emails, no one’s opening their wallet, and no one cares. Fortunately, there’s a simple solution to your...

How to email your media contacts using Agility

Within any set of targeting search results or a saved list, you can distribute to your chosen contacts by selecting Actions and Distribute Via Email. Or, from any place in Agility you can click Amplify and Create Email Distribution at the top of the screen. If you...