Yes, consumers are expecting brands and businesses to take a stand on social, cultural and political issues—but does that impact their buying decisions when they’re evaluating similar items with markedly different price tags? New research from B2B ratings and reviews...
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Finn study reveals new metrics for measuring social good ROI—and a new yardstick
New survey data from Harris Poll, in partnership with Finn Partners, finds that a majority of Americans do not believe companies are making a very positive impact on key social issues—and takes that research one step further by launching a new tool to help businesses...
Amplifying your content—smart tactics for the social media age
Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the...
Finn Partners Appoints Jane Madden As Managing Partner, Sustainability and Social Impact Practice Leader
Finn Partners has named Jane Madden as Managing Partner, Sustainability and Social Impact Practice Leader. Madden will leverage more than 25 years of experience in ESG (Environmental, Social and Governance) performance, Sustainability and Corporate Reputation to build...
Crisis impact—reputation events twice as costly for brands since rise of social media
Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk...
David Schraeder Joins RF|Binder to Lead Corporate and Financial Services Practice
RF|Binder, a New York-based communications consultancy, announced that David Schraeder has joined as Executive Managing Director and leader of the agency’s Corporate and Financial Services practice. Schraeder’s focus will be to build on RF|Binder’s extensive record of...
Risk vs. reward—how to protect your brand reputation on social
How much dust should you kick up to get your client’s brand noticed on social media? Some marketers would argue a lot. We are in an age where people are completely saturated by brand messaging and advertising. So, brands have little choice but to come up with...
American brand reputations—Main Street topples Corporate America
Amid today's divisive political climate, Americans prefer brands that offer respite from chaos and that embody hearth-and-home values, according to the newly released 2018 Reputation Quotient (RQ) study from Harris Poll. In the 19th annual RQ rankings, the top ten...
‘Tis the season for corporate giving—the importance and benefits
Helping others may be its own reward, but businesses are realizing additional value from their philanthropic activities. In a survey by Robert Half Management Resources, 80 percent of CFOs said social responsibility is important for their firms. In addition to serving...
How CEOs are prioritizing CSR as central part of corporate vision
It’s no secret that consumer demand for brands and businesses to be more accountable to their communities and to the world at large for living up to their social responsibilities has forced companies to become more engaged and activism-minded. But now, new research...