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Risk vs. reward—how to protect your brand reputation on social

How much dust should you kick up to get your client’s brand noticed on social media? Some marketers would argue a lot. We are in an age where people are completely saturated by brand messaging and advertising. So, brands have little choice but to come up with...

American brand reputations—Main Street topples Corporate America

Amid today's divisive political climate, Americans prefer brands that offer respite from chaos and that embody hearth-and-home values, according to the newly released 2018 Reputation Quotient (RQ) study from Harris Poll. In the 19th annual RQ rankings, the top ten...

‘Tis the season for corporate giving—the importance and benefits

Helping others may be its own reward, but businesses are realizing additional value from their philanthropic activities. In a survey by Robert Half Management Resources, 80 percent of CFOs said social responsibility is important for their firms. In addition to serving...

How CEOs are prioritizing CSR as central part of corporate vision

It’s no secret that consumer demand for brands and businesses to be more accountable to their communities and to the world at large for living up to their social responsibilities has forced companies to become more engaged and activism-minded. But now, new research...

New Harris Poll ranks brands on social responsibility

U.S. consumers rate Wegmans, Publix Super Markets, Amazon, Tesla Motors and USAA as the top companies for corporate social responsibility efforts, according to findings from Harris Poll’s latest Reputation Quotient (RQ), which has identified movement, trends and...

The evolution of executive news briefings, from scissors to social

Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...

6 things you should include in a rebranding press release

There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be...