They have changed the way we shop. They have revolutionized the way we listen to (and follow) tips and advice. They keep us company, make us laugh, and create huge communities of like-minded people. Who are we talking about? Influencers, of...
Search Results for "DEI "
Hey brands, consumers don’t care about your political opinions anymore, so keep them to yourself—especially during the current election season
It wasn’t long ago when consumers wanted to know everything about brands—the purpose mandate that became a huge purchase influencer years ago demanded that brands share their views on societal matters and actively take a stand, even on highly...
Why inclusiveness must be an imperative in PR and strategic communications
As communication professionals, we play a pivotal role in how organizations formulate messaging, frame stories, and shape corporate culture and public perceptions. Today, knowledge of and skills in inclusive communication strategies are...
New research suggests nearly half of Americans, including two-thirds of Gen Z, have purchased a product from creator-generated content
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new...
Brand identity becomes an imperative—and a struggle: More than 8 in 10 leaders and employees agree their company identity must change
Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and...
Why digital accessibility should be part of every PR professional’s strategy
As a PR professional today, digital accessibility is not just a technical requirement; it's a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal...
Google has won small AI battles with its updates, but is losing the AI war in its search results
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI...
Navigating the digital PR landscape: Essential services and strategies for success
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how?...
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving...
Women in industry: Gender disparity in cybersecurity explored in new research
The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new...