In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive...
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Which factors do media and entertainment execs ID as top priorities in a post-COVID world?
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses. The research reveals that nearly half (48 percent) of execs surveyed say that increasing resilience is...
Examining COVID’s leadership preparedness challenges, stakeholder shifts—what lies ahead?
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive...
Health & hygiene ranks weak in brand intimacy during COVID
Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
COVID has magnified the importance of purpose and brand identity—is PR ready?
On April 14, full page ads in The New York Times, The Wall Street Journal and the Washington Post declared: “We Stand for Democracy.” Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all...
New insights for marketers on post-COVID social advertising
Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social...
America’s changing brand buzz since COVID-19—who’s winning?
The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past...
4 ways COVID-19 changed B2B marketing—and how to capitalize
COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...
COVID 19 spurs new PR and comms trends in the financial sector
With the world thrust into financial chaos during the COVID crisis, new survey research from European independent financial communications agency network Fincom Alliance seeks to better understand how PR and communications practices within the financial sector have...
Consumers frustrated by travel industry’s messaging during COVID—what needs to change?
Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to...