Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external...
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A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus,...
Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around...
ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts...
Brands in motion: Skeptical consumers now want businesses to respond to global challenges in tangible ways that prove action
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like...
Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any...
2023 FutureBrand Index: Innovation-focused, people-centric companies will be the successful brands of tomorrow
Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality. In fact, those diehard measures aren’t even among the considerations...
Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI’s impact, but most are optimistic
It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications...
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky...
ICYMI: Bulldog’s Top 10 most popular posts in August
Summer may be slipping away, but Bulldog traffic remains red hot. August was another stellar month, with near-record site visitor numbers, and lots of thought-provoking content in our original research-based articles and contributed content. Hot...