dmg media Selects Outbrain as Exclusive Recommendation Partner

by | Sep 30, 2022

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, announced it was selected by dmg media as its exclusive recommendation partner.

Beginning this week, Outbrain will provide a discovery feed of organic and paid for content recommendations across web, mobile, and video formats to the readers of dmg media’s digital newsbrand portfolio, including: dailymail.co.uk, dailymail.com.au (Australia), dailymail.com (US), Metro.co.uk, Thisismoney.co.uk and the Daily Mail app; alongside Harmsworth Media’s inews.co.uk.

In a multi-year deal, the above-mentioned digital newsbrands will leverage Outbrain’s core optimization and recommendation technology, Smartlogic, to drive greater value and user engagement amongst their audience. Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.

Rich Caccappolo, CEO, dmg media, said: “Outbrain’s substantial international footprint and history of trusted long-term publisher relationships will further enhance our user engagement growth strategies and monetization.

“This is an opportunity to drive significant value for both our digital properties and Outbrain’s advertising clients.”

This new partnership gives Outbrain an increased footprint of 1.1 billion monthly pageviews due to dailymail.co.uk’s reach and scale as one of the world’s most read digital newsbrands.

In July 2022, dailymail.co.uk recorded over 3.2 billion-page views with readers spending an average of 3.7 billion minutes reading the website and app content, according to data taken from Google Analytics.

“Innovation is deeply tied to Outbrain’s values of revolutionizing the way publishers can leverage technology to achieve their goals,” said David Kostman, co-CEO of Outbrain.

“We are honored to be adding dmg media and i-news as one of our strategic long-term partners and see tremendous opportunities for advertisers to access the market leading properties of dmg media globally.”

dmg media is the consumer media company of DMGT plc. Since the Daily Mail was first published in the closing stages of the 19th century, dmg media’s trailblazing newsbrands have been pioneers of popular journalism, and reaching global audiences with new technologies.  DMGT acquired the world’s leading science title, New Scientist in 2021, which along with i-news sits within the newly created Harmsworth Media division.

About Outbrain

Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York, with offices in 17 cities worldwide.

About dmg media 

The media arm of DMGT, dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. Together, Daily Mail, The Mail on Sunday, Metro, i, MailOnline, Mail Plus, metro.co.uk and inews.co.uk reach more than 11m people daily in the UK* Globally, our brands reach 207m unique browsers every month** In March 2021, the business acquired the world’s leading science title, New Scientist, which, along with i-news sits within the newly created Harmsworth Media division.

dmg media’s newsbrands are expert at getting to the bottom of the stories most relevant to their readers and has a truly global audience with newsrooms in London, Dublin, New York, Los Angeles, Washington DC and Sydney, Australia


Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.