TYME, the beauty company saving women time through innovative and thoughtfully designed haircare products, has named Diffusion as its public relations agency of record. Inspired by the idea that women shouldn’t be ruled by their beauty routines, TYME allows women to spend less time getting ready, and more time living their lives. As AOR, Diffusion is tasked with communicating how TYME is focused on offering not only superior results, but an incredible user experience alongside each product.
In addition to supporting TYME as they further expand their diverse and inclusive product line, Diffusion’s campaign will use creative thought leadership to boost brand awareness in the crowded beauty industry, spotlighting the fact that women don’t need to spend hours getting ready. Additionally, Diffusion will execute an in-depth reviews program that will showcase how TYME’s hot tools and products are providing women with an all-in-one solution to their beauty routine.
Developed by hairstylist turned CEO Jacynda Smith in 2014, TYME’s goal has always been to empower women to be their best selves no matter their age, job or hair type. The TYME Iron Pro started as an idea to make it easier to curl with a flat iron and developed into a multi-use hot tool that would inspire a full line of products that are designed to produce high quality results without the typical time associated with creating a professional hair care look. From TYME’s moisturizing shampoo to its volumizing root lift powder, all products are designed to work together to provide a better hair experience from start to finish. Alongside its products, TYME offers complimentary one-on-one styling sessions, teaching you how to use their professional-grade tools and products, ensuring that you’re getting the best experience and results possible.
Smith commented: “TYME is about more than hair. It’s about having the confidence to go out in the world knowing your hair will perform for you. With all of the challenges in life, your hair shouldn’t be one of them. When we set out to find a PR agency, we knew we wanted an agency that understood our vision. Diffusion fit perfectly. They understand how to “think different” and hold true to our vision and values. Diffusion’s approach to elevating and differentiating the TYME brand and truly setting out to make an impact in people’s lives made them our first and only choice!”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “We’re constantly on the hunt for D2C brands with a unique point of view. While the beauty industry is full of companies who claim to be different and provide professional results, TYME is actually unique. Their approach focuses on providing a superior customer experience – even if that means going above industry norms. We live in a time where outstanding customer engagement is essential to the success of a business, and our PR campaign will highlight how TYME is continuing to meet and exceed the expectations of the modern consumer.”
