- Global, social-first agency with Creator InstinctTM, Billion Dollar Boy, announces the appointment of Charlie Hurrell in a newly created role as UK Managing Director.
- The creation of the new role will further accelerate the growth of Billion Dollar Boy after reporting a 29% annual increase in gross profit growth.
- Charlie will be responsible for enhancing client partnerships and empowering Billion Dollar Boy’s 110-strong European team to deliver award-winning brand campaigns.
London, UK, October 23, 2025 – Global, social-first agency with Creator InsinctTM, Billion Dollar Boy, announces the appointment of Charlie Hurrell in the newly created role as UK Managing Director, as the agency accelerates its next phase of growth.
Charlie Hurrell
The move follows a year of strong performance for Billion Dollar Boy UK, which reported a 29% annual increase in gross profit growth. The new role strengthens the agency’s leadership and underlines its commitment to deepening client partnerships with a social-first and effectiveness-led approach, and nurturing its 110-strong UK team.
Hurrell brings extensive experience in the creative communications space spanning broadcast advertising to digital and social content, with leadership roles at House 337 (formerly Engine), Pablo, Dentsu and MullenLowe. She has been responsible for client partnerships for brands including Unilever, Sony, McCain, HM Government, American Express, Santander, Honda, Marie Curie, Sky, and M&S.
Most recently, Hurrell served as Chief Client Officer at House 337, supporting client growth and helping the agency achieve recognition as a Fast Company Top 10 Most Innovative Agency. She also played a central role in defining the positioning and objectives of the newly rebranded agency.
Her appointment will continue to strengthen Billion Dollar Boy’s reputation as a global leader in social-first and creator marketing. The agency was recently named Global Influencer Marketing Agency of the Year at the Global Influencer Marketing Awards, recognised by Adweek as one of its Fastest Growing Agencies for a fifth consecutive year, and became the first influencer agency to achieve IPA Effectiveness Accreditation.
Charlie Hurrell, UK Marketing Director of Billion Dollar Boy, comments:
“My journey through the creative and advertising industry has always been punctuated by conscious decisions to seek out positive growth opportunities, disruption and new creative thinking. Because while the principles of impactful marketing arguably do not change, the practices do.
“The creator economy is at the forefront of that change in our industry. It’s no longer a side note in marketing but increasingly a core driver of growth for brands that understand the value of authentic connection.
“Joining Billion Dollar Boy at this pivotal moment, when creativity and data, culture and commerce are converging, feels incredibly exciting. I look forward to working with our brand partners to help them navigate this rapidly evolving space with honesty, expertise and a commitment to effectiveness; And to working with the entire team to further nurture the creativity, passion and innovation that is already so present at BDB and which has such a demonstrable impact for our clients.”
Ed East, Global CEO and co-founder of Billion Dollar Boy, adds:
“Charlie’s appointment marks an important step in BDB’s next phase of growth. She brings the strategic depth of a big-brand marketer and the creative instinct to turn ideas into measurable impact. She leads with empathy and energy, qualities that reflect how we want to lead as an agency.
“Charlie’s arrival strengthens our commitment to building the most effective social-first agency in the world. With her leadership, we will continue deepening relationships with ambitious brands and pushing the boundaries of what creator-first marketing can achieve.”
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global, social-first agency with Creator InstinctTM, delivering award-winning social-first and creator marketing campaigns.
Since 2014, BDB has partnered with some of the world’s most iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal, to deliver best-in-class, social-first advertising at scale with creator energy at its core. Powered by its proprietary, AI-powered technology, Companion, and data-driven insights, our end-to-end services span strategy, creative, production, paid media, and execution across content, community, and commerce.
Our client work has been awarded by Cannes Lions, Campaign Awards, The Drum, Webby Awards, and Shorty Awards.
In 2025, Billion Dollar Boy agency and Companion were named Global Agency of the Year and Global Tech Platform of the Year at the Global Influencer Marketing Awards and became the first and only creator marketing agency to achieve the prestigious IPA Effectiveness Accreditation.
The agency’s rapid global growth also earned Billion Dollar Boy recognition in both the Financial Times’s list of the 1000 fastest-growing companies in Europe and AdWeek’s Fastest Growing for a fifth consecutive year each.