Founded by Zach Podbela and Barron Roth—two college friends who both began their careers in the tech and design industry, where Barron also previously held digital design positions at Twitter and Ksubi—The Rotation offers easy, streamlined access to an extensive and tastefully curated designer wardrobe for a fraction of the price of buying retail or resale.
Zach and Barron founded The Rotation from an idea to create the “Rent the Runway of designer streetwear.” This shopping destination makes luxury and streetwear fashion more accessible than ever before by offering an easy way to dress expensively for one low monthly cost. Offering the most coveted designers and hard-to-access collections, The Rotation is one of fashion’s fastest growing online communities.
The Rotation’s community and members are able to enjoy a curated selection, personalized service, styling direction, and safe, trusted delivery available through various subscription options for every type of shopper.
Barron and Zach approached the creation of The Rotation from different male shopping points of view, one seeking value and experimentation, and the other ease and selection. The Rotation is constantly evolving based on data patterns built from the community of shoppers who dictate the digital experience, from brands offered to cadence of experience.
Currently in high rotation at The Rotation, members can discover and access a roster of global designers including Off-White, Rhude, Comme des Garcons, John Elliott, Aime Leon Dore, Heron Preston, Ksubi, Stone Island, KITH, Saturdays NYC and Opening Ceremony, among many other brands.
The Rotation also offers an easy-to-use iOS app for your on-the-go and mobile needs where users can also access the platform’s entire inventory.