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Clarity Expands into APAC Through Acquisition of Sefiani

by | Jan 17, 2023

Global communications and digital marketing agency Clarity is delighted to announce it has acquired Sefiani Communications Group, a multi-award-winning strategic communications and reputation management agency based in Sydney, Australia. 

It is Clarity’s first acquisition in Asia Pacific, with more planned. 

This is another step in Clarity’s global growth strategy, following previous acquisitions of 93digital, one of the world’s fastest growing and most innovative digital agencies; 3WhiteHats, a creative SEO, paid and analytics agency; and most recently Political Intelligence UK, a leading Public Affairs agency.

Sefiani will become part of Clarity, which has offices in London, San Francisco, Los Angeles, New York and Amsterdam. Clarity is also a sister agency to renowned global communications company Freud Communications, which specializes in purpose-led work and sustainable future campaigns. 

Sefiani was founded by Robyn Sefiani 23 years ago, with a specific focus on building, enhancing and protecting brands and corporate reputations. Clients of the agency include Airbus, EY (Ernst & Young), Allen & Overy, CrowdStrike, Expedia (Stayz), Henkel and L’Oreal. 

Prior to establishing Sefiani, Robyn was Co-President Asia Pacific and a member of the global board at Edelman.

Robyn now joins Clarity’s Global Presidents’ Board as President ANZ & Reputation Counsel. She will help drive Clarity’s growth strategy in Asia-Pacific while continuing to provide reputation counsel to C-suite clients. 

Mandy Galmes continues in her position as Sefiani’s Managing Director ANZ, Nick Owens continues as Director, Corporate Communications & Reputation Management and Tina Peng continues as Director, Finance and Operations.

The agency employs 21 professionals, providing services across Australia and New Zealand and into Asia, and will continue to operate under the Sefiani brand for the foreseeable future, as part of the Clarity Global Group.

In 2022 Sefiani was named Australian Midsize PR Agency of the Year, and Robyn Sefiani named Australian PR Leader of the Year. Sefiani was also a finalist in the Asia-Pacific SABRE Awards as a Best Agency to Work For, and Corporate/Public Affairs Consultancy of the Year. 

Sami McCabe, Founder and CEO of Clarity said, “We are thrilled to bring Sefiani into Clarity’s global family.  

“Sefiani’s experienced, entrepreneurial and ambitious leadership team, and their high-caliber people delivering outstanding work for a world-class roster of clients, perfectly matched our ambitions. 

“We are also excited to bring on board Sefiani’s market-leading capability in reputation, crisis and issues management and sustainability campaigns – skills the Sefiani team will help build across Clarity’s global team.

“It was clear too, that Sefiani would be the perfect launchpad for further expansion across the APAC region. 

“Our recent acquisitions further accelerate our progress towards being a new kind of global communications agency: proudly independent, combining the magic of storytelling with the science of data to help solve our client’s hardest challenges and seize their biggest opportunities,” he said.

Robyn Sefiani, Founder and CEO of Sefiani, said, “We were attracted to Clarity’s highly energized and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients. 

“We were also drawn to Clarity’s culture, where people come first and are empowered to achieve their full potential,” she said.

“Clarity’s belief in the power of technology to be a force for positive change in the world, is a perfect fit with Sefiani’s positioning as Agents of Change working with clients for positive impact. Our purpose-led values, cultural alignment and the entrepreneurial nature of both agencies was clear from the outset. 

“We are excited about our future with Clarity and the opportunities ahead – to advance our people’s careers, bring new services to clients, and go on the journey with a rapidly growing global agency,” said Sefiani.

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