Agency Uses Its Chops in the Restaurant PR Space to Generate Buzz for the Growing ‘Eater-tainment’ Experience Brand
Parsippany, N.J., October 26, 2023 – Coyne PR has been appointed as the public relations agency of record for Kura Sushi USA, Inc. (Kura Sushi), the ultimate eater-tainment dining experience serving up authentic Japanese cuisine through an engaging conveyor belt system packed with prizes, drink delivery robots and more! The innovative, interactive Japanese restaurant chain was established in the U.S. in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally.
“Coyne PR’s impressive track record, particularly with restaurant brands, convinced us that they are the perfect partner as we embark on our brand’s continued expansion in the U.S.,” said Lauren Murakami, Public Relations and Communications Manager for Kura Sushi USA, Inc. “From the start, Coyne understood the importance of creative storytelling and strong media relationships to garner driving traffic-driving results.”
Kura Sushi, with 51 locations across the U.S. and more set to open in the coming year, provides its diners with fun-filled encounters, including the ‘Bikkura Pon’ licensed prizes and Kur-B the KuraBot, which delivers drinks tableside. The new relationship between Kura Sushi and Coyne PR will emphasize the restaurant’s commitment to offering quality food and memorable dining experiences with a focus on new store openings.
“As Kura Sushi moves into the next phase of its growth plan, Coyne recognized the endless opportunities to bring this brand front and center in pop culture conversations,” said Jennifer Kamienski, Executive Vice President at Coyne PR. “With that strategy in mind, we are committed to increasing awareness and making Kura Sushi a beloved brand.”
This marks the beginning of the partnership between Kura Sushi and Coyne PR as they set out to elevate the brand’s awareness, broaden its consumer base and deepen relationships with customers and key stakeholders.
ABOUT KURA SUSHI USA, INC.:
Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with more than 50 locations in 15 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership with The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is confirmed by more than 1,000 industry awards. For more information, visit www.coynepr.com.