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Daniella Lebor & Tom Short Named Deputy Managing Directors of APCO Worldwide’s London Office

by | Jan 12, 2022

To help lead the continued growth of APCO Worldwide’s London office, Daniella Lebor and Tom Short have been named deputy managing directors, Roi Feder, managing director of APCO’s London office.

“We are living in an era of fast-paced societal, technological and economic change and our clients expect our teams to bring innovative and out-of-the-box thinking to the challenges they face,” Feder said. “Daniella and Tom bring a dynamic approach to leadership that constant change requires and I am thrilled to have them at the helm of our business.”

As one of the most influential capitals in the world, London is a central hub for APCO’s geopolitical and international work. APCO’s award-winning team in London offers a complete suite of services, including corporate communications, public affairs, strategic advisory support, media relations, crisis communications and integrated campaigns. As deputy managing directors, Lebor and Short will focus on delivering innovative solutions for clients, deploying an integrated approach across services and disciplines, and growing the London team, offering employees unparalleled career experiences.

“The APCO London team continues to show resilience in the face of global challenges, and I am proud to be continuing my work with our exceptionally talented team, both in the UK and beyond,” Lebor said. “In a rapidly evolving technological and social environment, we have an opportunity to set an example, and put inclusivity and purpose at the forefront of the APCO career experience.”

Short said, “APCO has always thrived when tackling the toughest and most complex global challenges, bringing innovative, integrated solutions to our clients across business, government and civil society. The APCO London team truly embodies this and now has incredible array of skills at its disposal, from our heartlands of corporate communications and public affairs, to our strength in key vertical sectors like health and tech, to our rapidly growing Impact and Market Access practices.”

Lebor is an award-winning communicator with a proven track record of advising politicians, corporations, NGOs and non-profit organizations. A strong advocate for integrity in communication, Daniella leads an initiative focused on using technology and communication strategies to identify and counter online misinformation.

Short is an experienced leader with more than 10 years of experience in corporate communications, media relations, reputation management and digital strategy, working across a broad array of sectors, including technology, education, health, life sciences, manufacturing, logistics and energy, among others. Most recently at APCO, he served as the global lead of APCO’s Learning & Education practice and as the co-lead of APCO’s Technology practice in Europe.

In addition to Feder, Lebor and Short, Will Browne has been promoted to a new role as head of London Operations and Amy Wendholt has been taken on a role as head of Positioning for London, in addition to her role as head of Global New Business.

For more than 37 years, APCO has been a trusted advisor and partner to private, public and non-profit clients as they try to identify and manage new and emerging issues, challenges and opportunities around the world. Established by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy helping clients be catalysts for progress through its 900+ staff and International Advisory Council members in more than 30 markets, and having experience working in more than 80 markets globally, providing in-depth advice, perceptive guidance and creative approaches for its clients.


About APCO Worldwide

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress by navigating the challenges of today, acting with agility, anticipating social risk and building organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business. For more information, please visit www.apcoworldwide.com.

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