BackBay Communications, a leading integrated financial-services public relations, content development, and digital marketing agency, announced that it has been retained as agency of record by DriveWealth, a U.S.-based leader in global digital trading technology.
BackBay will provide DriveWealth with an integrated communications program including media relations, content development, conference participation and awards submissions aimed at raising awareness of DriveWealth’s role in the modernization of brokerage infrastructure and digitization of financial services. DriveWealth has custom-built an innovative, global brokerage-as-a-service platform that enables its partners to offer their retail customers greater access to U.S. equities investment opportunities through real-time fractional share investing.
“We are excited to work with BackBay Communications. We believe their significant fintech and wealth management experience, coupled with an integrated approach combining earned media and owned media, is what we need to raise awareness of DriveWealth’s unique products and drive further momentum,” said Robert Cortright, CEO of DriveWealth. “We look forward to launching the next phase of DriveWealth’s growth together.”
“DriveWealth has created a new investment infrastructure that enables embedded financial solutions, helping individuals around the world invest, save, and manage their cash through their digital wallets easily and efficiently, thus democratizing capital,” said Bill Haynes, Founder & CEO, BackBay Communications. “We look forward to sharing DriveWealth’s news and insights and helping to further build brand awareness and support DriveWealth’s growth.”