DriveWealth selects BackBay Communications as PR Agency of Record

by | Jul 10, 2020

BackBay Communications, a leading integrated financial-services public relations, content development, and digital marketing agency, announced that it has been retained as agency of record by DriveWealth, a U.S.-based leader in global digital trading technology.

BackBay will provide DriveWealth with an integrated communications program including media relations, content development, conference participation and awards submissions aimed at raising awareness of DriveWealth’s role in the modernization of brokerage infrastructure and digitization of financial services. DriveWealth has custom-built an innovative, global brokerage-as-a-service platform that enables its partners to offer their retail customers greater access to U.S. equities investment opportunities through real-time fractional share investing.

“We are excited to work with BackBay Communications. We believe their significant fintech and wealth management experience, coupled with an integrated approach combining earned media and owned media, is what we need to raise awareness of DriveWealth’s unique products and drive further momentum,” said Robert Cortright, CEO of DriveWealth. “We look forward to launching the next phase of DriveWealth’s growth together.”

“DriveWealth has created a new investment infrastructure that enables embedded financial solutions, helping individuals around the world invest, save, and manage their cash through their digital wallets easily and efficiently, thus democratizing capital,” said Bill Haynes, Founder & CEO, BackBay Communications. “We look forward to sharing DriveWealth’s news and insights and helping to further build brand awareness and support DriveWealth’s growth.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

The modernization of consumers—and what it means to PR

The modernization of consumers—and what it means to PR

In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today’s brands in successfully recognizing and...

3 helpful tips for becoming a quality spokesperson

3 helpful tips for becoming a quality spokesperson

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...