Veteran Communications Leader to Drive Innovation and Growth for Golin’s Tech Clients
John Derryberry
SAN FRANCISCO (September 12, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of John Derryberry as Executive Vice President and West Coast Technology Practice Leader. Based in San Francisco, Derryberry will be responsible for growing Golin’s technology business, fostering specialty talent and deepening the agency’s leadership bench on the West Coast. He reports to Dawn Langeland, Co-President, North America.
Derryberry brings more than 25 years of experience as a communications leader, team builder, corporate narrative advisor and media strategist working with top technology brands. Most recently he led the U.S. technology practice at Hill + Knowlton, where he reinvigorated the agency’s San Francisco office and expanded the firm’s U.S. tech roster, winning briefs from brands such as Actian, Amazon, Coveo, Expedia, FreedomPay, Lam Research, Manhattan Associates, Meta, OpenText and Shutterstock. In previous leadership roles at Edelman and at his own agency acquired by Edelman in 2006, John led the agency team for Adobe through its pivotal Creative Cloud launch, repositioning the brand as a global champion of creativity and winning a Gold Lion at Cannes. He has also advised clients such as Autonomy, Bosch, C3.ai, and the Unicode Consortium, governing body of emoji.
“Golin’s reputation for brilliant campaigns and producing the best work in the industry, combined with its focus on data, analytics and creative problem-solving, is what really drew me to this opportunity,” said Derryberry. “I’m excited to join this talented team and further apply those strengths to lift up Golin’s tech offering and deepen Golin’s position as a compelling destination for technology clients.”
In his new role, Derryberry will oversee Golin’s tech practice in the region and serve as a senior advisor across its client roster, which includes notable clients like Adobe, Grubhub, Logitech, and Verizon Business Group. He also will enhance the agency’s cross-disciplinary offer for tech brands, build greater industry recognition for Golin’s tech industry expertise and collaborate across the network to identify organic and new growth opportunities, as well as contribute to agency IP and innovations.
“John’s impressive track record of elevating technology brands, forging vibrant agency team cultures, fielding winning teams, and his ability to craft compelling narratives make him the ideal choice to lead our West Coast tech practice,” said Langeland. “As we continue to strengthen our leadership bench and grow our technology business in that region, John’s entrepreneurial mindset and commitment to creative problem-solving will be invaluable.”
About Golin
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin is a 2024 Grand Prix winner from the Cannes Lions Festival of Creativity and was named PRWeek’s 2024 overall Agency of the Year in the U.S., PRovoke Media’s 2024 Best Large Agency to Work for in North America, a 2023 and 2022 PRWeek U.S. Best Place to Work, PRovoke Media’s 2022 overall North America Agency of the Year, PRovoke Media’s 2022 and 2021 North America Large Agency of the Year, PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC’s 2023, 2022, 2021, 2020 and 2019 Communications Research & Measurement Team of the Year and a 2021 Chicago Tribune Top Workplace.
