Recent research suggests that 44 percent of consumers have listened to a podcast and 80 percent of consumers listen to the entire episode. Being able to share longer form content with an engaged and curious audience has never been more important for brands, which is why JPR has launched its own podcast, Priority Status: Travel, Elevated.
The core mission of JPR—a global luxury lifestyle hospitality PR agency—is to inspire others to elevate their travel lifestyle by shining a light on hotels, destinations, travel visionaries and lifestyle tastemakers. The firm created Priority Status to bring the voices of today’s most relevant innovators in luxury travel and lifestyle to listeners and guests’ brand fans.
“The world is so big, but the hospitality industry has a unique way of making it feel small and interwoven,” said JPR Partner Sarah Evans. “At JPR, we pride ourselves on being connectors for our clients. It’s our job to open doors and make things happen—giving our clients ‘priority status.’ With our focus on travel and our client-first culture, creating the Priority Status podcast to bring our passion points together just felt right.”
Priority Status will be authentic and organic, never forced. Quality over quantity. The firm says it will publish episodes when they feel like the content fits their mission and will be truly exciting and meaningful to listeners. While they won’t have a set schedule, you can expect about two new episodes each month.