Munro & Associates, Inc.,a global leader in helping manufacturers create breakthrough products that leap-frog the competition in innovation, profitability and quality, has selected Bianchi Public Relations as its public relations agency of record.
A. Sandy Munro, founder and CEO for Munro & Associates, and James A. Bianchi, APR, president of Bianchi PR, made the announcement. Terms for the engagement were not disclosed.
Munro & Associates, known worldwide for its pioneering work in Lean Design and its proprietary Design Profit software, has also gained notoriety around its landmark teardowns and benchmarking of the BMW i3 and Tesla Model 3 electric vehicles.
For 30 years, Munro has helped manufacturing companies across a wide range of sectors—including aerospace, defense, automotive, marine, medical, heavy industries, machine tool/die/mold and consumer electronics—save billions of dollars, reduce time to market and increase product quality. These improvements have helped many of these manufacturers realize higher profit margins and increase market share, and in some cases, achieve market dominance.
“We’ve been a PR partner of Munro, whenever they have needed us, since 1994, and have watched with awe and delight in the company’s growth,” said Bianchi. “We are excited about rekindling this relationship and helping Sandy and his team share the success stories of their unique transformational offering.”
Through public relations, media relations and social media activities, Bianchi PR will help Munro elevate its brands and boost awareness of the many profit-building tools, methodologies and training approaches it offers to manufacturers.