Lumina Communications, a B2B technology focused PR firm with offices in Silicon Valley and New York City, announced multiple new clients have signed on to grow their communications programs with the agency in their respective high-tech markets. With its extensive and renowned portfolio of clients, Lumina Communications will bring to bear its industry-leading experience in Cybersecurity, Enterprise Software and Services and IT Infrastructure Management for multifaceted media programs.
To drive strategy and execution for its portfolio of clients, Lumina has also appointed three new partners of the agency: Michael Gallo, Executive Vice President and Managing Director – New York; John Kreuzer, Executive Vice President; and Samantha Singh, Executive Vice President. Gallo manages Lumina’s Enterprise Software and Services Practice; Kreuzer oversees Cybersecurity; and Singh runs the company’s Infrastructure Practice as well as marketing and business development functions. Collectively, these partners bring over 50 years in technology communications leadership.
“In the crowded business-to-business technology markets, companies need to lead in communications or they risk becoming irrelevant or dying,” said Hugh Burnham, CEO of Lumina Communications. “What sets Lumina Communications apart, and what keeps our clients coming back, is our domain expertise and our ability to help cut through market noise. I have worked with Mike, John and Samantha for many years. Their connections, communications savvy and expertise will drive unparalleled results for the high-tech companies that select Lumina as their partner.”
Lumina Communications, which recently spun out of Gutenberg Communications, ends 2018 with more than 30 professionals in its bicoastal PR operations, and has added some of technology’s brightest names to its roster. The agency, which did over $4.1m in 2018 billings, is on track to do over $5m in 2019 billings.
New clients earned in its Cybersecurity practice include StackRox, the leader in security for Kubernetes and containers; Vectra, the leader in AI-powered network threat detection and response; Demisto, the leader in Security Orchestration, Automation and Response (SOAR); and Acceptto, a provider of Cognitive Continuous Authentication.
Lumina’s Enterprise Software and Services practice in 2018 added Buck, an integrated HR and benefits consulting, administration, and technology services firm; Keysight, a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world; TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow; Raven Tools, a TapClicks Company; Rapyd, a global fintech-as-a-service platform that enables any payment method or cash to support local and cross-border ecommerce; and PARC, a Xerox Company.
In Lumina’s Infrastructure Management practice, the company has added Forward Networks, a leader in intent-based networking (IBN), SnapRoute, a leader in Networking for Cloud Native; PubNub, a leader in data streaming networks; and Versa Networks, the innovator of Secure Cloud IP architecture, a next-generation software platform that delivers integrated cloud, networking and security services.