Magrino creates new service offerings responding to new opportunities and demand

by | Jul 16, 2020

Magrino announced an additional suite of services to the agency’s signature brand-building PR and social media offerings. These five new services respond to the opportunities the agency has identified in the current landscape, with a focus on shorter-term engagements designed for maximum efficiency and measurable results. Each service is designed individually to meet a variety of situations and budgets, but all can also be combined for a full-service offering.

Susan Magrino, Chairman & CEO of Magrino said, “We want clients to be able to take advantage of our agency expertise in this new way with shorter term programs designed for faster results, virtual product launches and efficient short-term social media strategies. Our agency has always been at the forefront of innovation in lifestyle PR, events, marketing and social, and first and foremost we want to be partners and solution providers for our clients. Having a PR and digital strategy is more important now than ever for brands and businesses, and these new programs reflect the need we’ve identified in the current market.”

90 Days to Launch/Relaunch – In a world where things are changing rapidly, this service is designed for companies who need to quickly get the word out about their new service or product while maximizing impact over a short period of time. While the service is integrated to include both PR and social media services, clients can also opt for standalone PR or social media packages. The agency’s efficient pricing model and variety of optional add-ins make this the perfect offering for start-ups as well as companies that have a short-term need for enhanced PR, including those that have an in-house PR/social team in place but need additional PR support temporarily.

With Pick Our Brain, Magrino invites companies to meet with the agency’s top creative thinkers and strategic minds to brainstorm a business challenge related to PR or social media positioning. Designed as a two- to three-week engagement, the Pick Our Brain offering includes interactive brainstorming on both PR and social media opportunities and issues and a follow-up 30/60/90 plan with recommendations. Clients can implement the recommendations with their own internal teams, or elect to have Magrino handle the execution of the recommendations.

All Hands on Deck offers short-term crisis PR and social media consultation on navigating challenges, applying best practices for communicating internally & externally, and exploring mitigation tactics for companies that may not have this capability in-house or could benefit from an objective, 3rd-party viewpoint. Knowing that every crisis is different, this service is designed to respond to clients’ particular needs and can be structured with hourly, weekly or monthly service terms.

Virtually Anything is Magrino’s service designed to maximize events, product launches, media appointments and many other initiatives which have transitioned to Zoom and other platforms in today’s world. Magrino can create, produce and host virtual video platform experiences and events for clients—targeting media/influencers, tastemakers, and more in real time and safely, while also offering PR and social media services to augment these experiences.

The Magrino Social Media Audit – Typically included in longer-term social media engagements, Magrino now offers clients a standalone social media audit. Magrino’s social media team will do a deep dive into existing platforms and provide a comprehensive report on performance of existing activities versus client’s top two competitors.

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