MCC, a Dallas-based integrated marketing communications firm, recently started working with SpotSee, a global internet of things (IoT) and connectivity platform, to accelerate and enhance the company’s brand recognition, as well as help SpotSee break into new verticals through a paid media and public relations program.
“SpotSee provides a vital service to many companies across the globe, and we are ready to help them expand on their current communications strategies,” said Mike Crawford, president, MCC. “Business to business communications is one of MCC’s strengths, and SpotSee requires a strong partner who can provide communication services as the demand for connectivity in business operations increases.”
As a tracking network that helps customers spot damage to their assets and see it in real time, SpotSee requires a cohesive marketing and public relations strategy designed to build credibility and understanding for the company and its family of products. Services provided will include paid media placement and public relations.
“MCC’s experience and track record with business to business clients made this a perfect match for us,” said Jill Malone, director of marketing, SpotSee. “Whether it’s through paid media placement, a press release or contributed article, MCC is able to garner positive exposure for SpotSee and elevate our brand.”