MCC, a Dallas-based integrated marketing communications firm, recently started working with SpotSee, a global internet of things (IoT) and connectivity platform, to accelerate and enhance the company’s brand recognition, as well as help SpotSee break into new verticals through a paid media and public relations program.
“SpotSee provides a vital service to many companies across the globe, and we are ready to help them expand on their current communications strategies,” said Mike Crawford, president, MCC. “Business to business communications is one of MCC’s strengths, and SpotSee requires a strong partner who can provide communication services as the demand for connectivity in business operations increases.”
As a tracking network that helps customers spot damage to their assets and see it in real time, SpotSee requires a cohesive marketing and public relations strategy designed to build credibility and understanding for the company and its family of products. Services provided will include paid media placement and public relations.
“MCC’s experience and track record with business to business clients made this a perfect match for us,” said Jill Malone, director of marketing, SpotSee. “Whether it’s through paid media placement, a press release or contributed article, MCC is able to garner positive exposure for SpotSee and elevate our brand.”
Want more like this?
Subscribe to get daily PR News updates from Bulldog Reporter
Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. New research from global strategy and marketing consultancy...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Advocate, The: Kristen Mosbrucker (@k_mosbrucker) has been named Business Reporter. Albuquerque Journal: Stephen...
There's only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in...