The PHA Group announced its appointment by healthcare company, Nutricare to work primarily on its award winning wound care brand, PATCH– the world’s first compostable adhesive strip plaster, to implement and manage its UK communications strategy.
One of London’s leading PR agencies, The PHA Group has been tasked with raising awareness of PATCH’s unique range of medical grade natural, hypoallergenic and compostable wound care solutions.
The agency will also be building the profile of the brand’s inspirational founder, James Dutton, showcasing his experience in organic healthcare and knowledge in sustainability.
James created the brand when his son, Charlie, suffered an adverse reaction to traditional plasters, which resulted in painful red blistering along his skin. Frustrated, James embarked on a mission to source a solution. Through his research, he discovered that Charlie wasn’t alone and that 25% of the global population suffer adverse reactions to traditional plasters. He also discovered that the plastic of alternative solutions on the market, when disposed of, creates billions of metres of plastic waste a year.
Made from bamboo fibres, PATCH is the only latex, paraben, sulphate, thimerosal/ merthiolate-free wound care product on the high street that is also fully compostable. This dedication to environmental protection has resulted in the brand being awarded the B-Corp, Best for The World (Environment) accreditation in 2019.
The PHA Group was appointed after they impressed the brand with their unique credentials spanning both sustainability and consumer healthcare, as well as their profiling experience, high-level journalist contacts and vast experience working with global brands.
James Dutton, Founder of PATCH and CEO of its parent company Nutricare, comments: “We are delighted to be working with The PHA Group to help raise our profile in the UK. We are so passionate about how this product provides impactful solutions for both families and the planet, and look forward to how PHA will raise awareness of PATCH and our unique mission.”
Suzanne Haysler, Senior Account Director at The PHA Group, commented: “We are thrilled to be working with Patch. The brand’s mission to provide a hypoallergenic, natural product that is as gentle on the earth as it is on your skin is commendable and having already received huge success globally, we are looking forward to playing our part in continuing the spread of their message throughout the country.”
