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Organic baby food and care brand, HiPP Organic (UK), appoints The PHA Group to support online growth

by | Jan 16, 2023

Leading independent PR and Digital agency, The PHA Group, announces its appointment by HiPP Organic (UK), the family run business that has been producing organic baby food for over 60 years.

Founded in 1932, HiPP Organic continues to be a family run business, today led by Stefan Hipp. Championing natural ingredients, organic quality produce and animal welfare, HiPP Organic also announced in 2022 it is now climate positive. This means proudly working to reduce and offset emissions, to become the world’s first baby food and care manufacturer to offer climate positive products.

The PHA Group has been appointed to support online growth of the UK website. Through a combined SEO and PPC strategy, PHA will be working to drive online success across HiPP’s range of organic products and increase awareness of the popular HiPP BabyClub.

The PHA Group brings digital expertise spanning SEO, PPC, Insights and Content across PHA’s London and regional offices in Manchester and Leeds.

Ian McCabe, Head of Marketing at HiPP Organic (UK), says:

“We were impressed that they really wanted to listen and understand our business challenges and what we wanted to achieve. For the pitch, the passion for the brand and the knowledge of the subject really came through. We are really looking forward to working with PHA and seeing the impact they can have on our business results.”

David Schulhof, Director of Digital at The PHA Group, says:

“As a father of two, and with so many parents within the agency, HiPP Organic are a brand many of us have been customers of over the years. We were all super excited to meet and discuss how PHA and HiPP can work together to drive growth for the brand. The team at HiPP have been great to work with and I can’t wait to see the growth we can drive with our integrated SEO and PPC strategy.”


About HiPP Organic UK

HiPP Organic is a leading manufacturer of high quality, organic baby food and baby care products.

HiPP Organic’s mission is to support the wellbeing of babies, and their future. For over sixty years the HiPP family has sought to protect nature, use its valuable resources responsibly and preserve its natural biodiversity.

About The PHA Group

Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.

With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.

Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service.

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