Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS). The $4 million contract calls for an initial three-year term, with the option to extend for two additional one-year periods.
PAVLOV, along with San Antonio-based subcontractor partners KGBTexas Communications and Aguillon & Associates, will provide a wide range of marketing services, including advertising creative, graphic design, traditional and digital media planning and placement, public relations, and interactive to promote SAT’s service offerings such as new routes, in-airport concessions, the SAT “Meet Me” loyalty program, and parking.
“The team of PAVLOV, KGBTexas, and Aguillon & Associates offered the best solution for our emerging needs. Their depth of experience working with various airports and within the aviation and airline industry, as well as their local experience and knowledge, set them apart from a very competitive field of agencies,” said Russ Handy, aviation director at San Antonio International Airport.
“It’s an honor to be selected to support San Antonio International Airport’s mission to expand its routes, enhance the passenger experience, and grow as an economic engine for the city and the South Texas region,” said Allen Wallach, chief executive officer of PAVLOV.